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KEYRUSSIA MOLECULA
14th International workshop




April 6, 2026
Moscow, «Arbat Stars» Hotel and Apartments 5*


About the Workshop

История Воркшопа | с 2018 года
История Воркшопа | с 2018 года

  • About MOLECULA Workshop

    MOLECULA Workshop is an international B2B workshop for MICE, Event and FIT professionals, held in Moscow since 2018 and successfully delivered 13 times.
    The format is designed around quality business connections, not scale - unlike traditional mass exhibitions

  • For Whom

    • Corporate Buyers
    • MICE and Event Agencies
    • Travel and Concierge Agencies
    • Hotels, DMCs, Airlines
    • Venues, Transportation Companies
    • IT Solutions, Legal Services, and more

  • MICE & FIT Workshop Format

    The workshop follows a 1-to-1 format with pre-scheduled B2B meetings between Exhibitors and Visitors.
    Planning is managed via the Event Rocks app, which allows you to:
    • select companies you are interested in
    • build a personalized meeting schedule
    • maximize the value of your participation

  • Why Companies Choose MOLECULA

    • 13 successful workshops delivered
    • Organizers’ experience in target segments — 30+ years
    • The workshop is held twice a year
    • Carefully selected professional audience
    • Real, result-driven business contacts
    • Prime locations — top hotels in Moscow

  • How to Participate

    For Exhibitors
    Contact the organizers now to select your participation package.
    Please note: the closer the event date, the higher the participation fee.

    For Visitors
    Registration will open on this website one month prior to the event.
    After submitting the visitor registration form and receiving confirmation from the organizers, you will be able to attend the workshop free of charge.
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13th Workshop in 2025

That's how it was

Participant Testimonials

from the Community of Leading Industry Professionals

  • According to Participants – Exhibitors

    KEYRUSSIA MOLECULA workshops are highly effective B2B events within the Russian MICE and FIT market in terms of real business generation

  • According to Participants – Visitors

    Each edition brings together some of the most relevant and interesting exponents from Russia and abroad. We consistently gain highly valuable professional contacts
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Exhibitors

Why Leading Companies Choose to Participate

  • High-Quality Audience

    The visitor profile is curated through moderation: we confirm participation only for relevant professional buyers in MICE, VIP, and FIT segments, ensuring focused meetings with a high likelihood of continued cooperation

  • Sales and Partnerships

    In just one day, you conduct a series of targeted business meetings, receive new inquiries, secure agreements, and expand your partners' and professional database within your key market

  • Brand Visibility and Positioning

    Participation increases brand awareness among a highly relevant audience and strengthens your positioning within your target service segment — especially through regular participation and partnership opportunities

  • Time and Budget Efficiency

    Instead of random attempts to build a pipeline through cold outreach and multiple trips, you consolidate communication in one place and gain access to a pre-qualified audience. This lowers cost per contact and shortens the path from first meeting to commercial results

  • Networking

    Networking throughout the day and the evening cocktail reception help establish trust faster, identify shared interests, and move from introduction to partnership

  • Meetings e-schedule

    Meetings are scheduled in advance, allowing you to plan your agenda, prepare materials and your team for specific negotiations, and use your time with maximum efficiency
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Visitor Categories

This Is Just a Short List of Categories That Have Already Participated
  • MICE Agencies
  • Corporate Clients
  • Event Agencies
  • Business Travel Agencies
  • FIT tailor-made
  • Concierge Agencies
  • VIP Agencies
  • Tour Operators

PARTICIPATION EXHIBITOR PACKAGES

Standard
Registration of 2 company representatives
Exhibitor’s information is included into the workshop mobile application
Personal zone in the application for the pre-scheduled meetings fixing

Table with 4 chairs (2 – for Exhibitors, 2 – for Buyers)
Exhibitor company name in the table sign + personal badges

Access to coffee-break & evening cocktail
Opportunity to donate lottery prizes
Coctail Partner
All services included to the STANDART package
Personal info block in the E-application on the main page

Logo with active link on the MOLECULA GROUP website on the Workshop page
Logo on press wall
5 publications in KEYRUSSIA MOLECULA & Workshop in Telegram

Company roll-up installation in cocktail zone (roll-up provided by the Partner)
Opportunity to provide with unlimited lottery prizes
Prize winner announcement
Speech during evening cocktail
General Partner
All services included to the STANDART package
Personal info block in the E-application on the main page

Logo with active link on the MOLECULA GROUP website on the Workshop page
Registration of 3 company representatives
Logo on press wall
Unlimited number of publications in KEYRUSSIA MOLECULA & Workshop during 6 months starting from the confirmation date

Company roll-up installation in cocktail zone (roll-up provided by the Partner)
Distributing Partner’s advertising materials among the buyers (materials provided by the Partner)
Opportunity to provide with unlimited lottery prizes
Prize winner announcement
Speech during evening cocktail

Next workshop special participation price
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ATTENTION : |

Visitors

Why Leading Companies Choose to Participate

  • Solving Real Business Challenges

    You attend with clear objectives and connect with exhibitors and partners that match your current tasks. Compare solutions and build a practical, high-quality contact database

  • Pre-Scheduled Meetings & Time Efficiency

    The 1-to-1 format with a pre-approved schedule saves significant time: instead of weeks of emails and dozens of calls, you complete a full series of focused, effective business meetings in a single day

  • New Solutions and Business Opportunities

    Discover new destinations, program formats, venues, and services that are not immediately obvious — including solutions you may not have encountered before

  • High-Quality Participants

    All participants go through a strict qualification process, and exhibitors are represented by professional service providers. This significantly increases the likelihood that meetings lead to tangible outcomes

  • Networking

    Networking throughout the day and the evening cocktail reception help strengthen connections and move faster from introductions to real business discussions

  • Direct Access to Decision-Makers

    Get clear answers, discuss all details and cooperation terms, and agree on next steps — with concrete follow-up and measurable results

Visitor Registration One Month Before the Event

Only Verified Professionals
|
MICE agencies
Corporate clients
Event agencies
Business travel agencies
FIT tailor made agencies
Concierge & VIP agenies
Tour operators

Companies That Have Participated

PROGRAM

10:45 – 11:00
Registration/Opening of workshop
11:00 – 19:00
Individual meetings of Exhibitors & Buyers
Coffee-break
Interactive zones from Sharmol - long-term partner of MOLECULA
19:00–21:00
Evening Coctail
Networking
Lottery

Workshop Partners April 6, 2026

«Arbat Stars»
Hotel and Apartments 5*

General Partner - hotel
Mediaholding Tourbusiness

General media partner
KEYRUSSIA

General DMC partner
MarketingPoint

Co-organizer
Alivekt event & travel

Co-organizer
Sharmol

Long-term Event partner
Event Rocks

Long-term partner of workshop application
ANO «Project office for the development of the event management industry»

Long-term partner of MOLECULA GROUP
AzArt DMC – Art of Events

DMC Partner , Azerbaijan
Element – Esse of Event

DMC Partner, Georgia
ATTENTION : |

CONTACTS

+7 916 171 21 79

business@moleculagroup.ru
workshop@moleculagroup.ru