MOLECULA workshop
12th edition took place

10th of April 2025
Moscow, Metropol Hotel








🎉 MOLECULA WORKSHOP 2025 — completed successfully!

Dear partners, colleagues, friends,
The 12th MOLECULA International Workshop finished on a high note - it was a busy, dynamic and truly productive day.

This year we broke our own records:

💬 Over 50 exhibitors from Russia, CIS, Middle East, Asia, Africa and the Caribbean;
🤝 Exhibitors held hundreds of targeted meetings - most of which were scheduled in advance through the Event Rocks platform;
🌍 The geography of guests expanded significantly, confirming the growing interest in MOLECULA as a leading platform for the MICE and FIT industry.

📌 Throughout the day the hall “Onegin” in the hotel “Metropol” was filled with lively professional communication: new directions were discussed, details of future projects were clarified, new partnerships were formed. It was particularly pleasing to see that the atmosphere remained not only businesslike, but also warm and friendly.








🥂 The day ended with a traditional evening cocktail where we summarized the results and awarded prizes. There were toasts, smiles and discussion of joint plans for the future.

💼 The participants noted the high professional level of the audience, convenient workshop format and excellent organization.

Thank you to everyone who was with us! Thank you to exhibitors, visitors, partners and organizers - thanks to each of you MOLECULA 2025 was another step forward for the professional community.

📸 Photo and video report - it is already on our website and social networks.

About workshop

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The international workshop MOLECULA for MICE & FIT tailor-made has been held annually since 2018.

  • The event was always held in the format of personal meetings - offline
  • Over the past few years, the workshop has been held twice a year, in spring and autumn, due to the seasonality of business in different countries and regions of Russia, as well as increased interest in the event
  • The organizers are experienced B2B representative companies of leading DMCs from Russia and abroad

References of Exhibitors

The workshops of the MOLECULA are very effective business events of the Russian MICE & FIT market in terms of return of investments.

References of Buyers

Each time, the event gathers the most interesting exhibitors from both Russia and abroad. We get very useful working contacts.


Partners come to us to get business and they always get it.

Workshop Partners April 10, 2025

Moscow, Metropol Hotel

General Partner - hotel
Mediaholding Tourbusiness

General media partner
АлтайСибТур

General DMC partner
Sheraton Skypoint Luxe 5*

Partner of the evening Cocktail
MarketingPoint

Co-organizer
Alivekt event & travel

Co-organizer
Sharmol

Long-term Event partner
Event Rocks

Long-term partner of workshop application
ANO «Project office for the development of the event management industry»

Long-term partner of MOLECULA GROUP
AzArt DMC – Art of Events

DMC Partner , Azerbaijan
Element – Esse of Event

DMC Partner, Georgia

WORKSHOPS' HISTORY

ADVANTAGES

  • Experience
    More than 30 years of experience of organizers in MICE, FIT, Business travel
  • Relevance of contacts
    Regularly updated database of MICE & FIT potential clients
  • Audience
    Communication with target audience
  • Communication quality
    Carefully filtered and personally invited strictly travel trade connected buyers. Casual visitors are excluded
  • Rights choice
    Successful promotion of your company
  • Excellent result
    Return of Your investments

VISITORS

Buyers of the Exhibitor's product
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MICE agencies
Corporate clients
Event agencies
Business travel agencies
FIT tailor made agencies
Concierge & VIP agenies
Tour operators

EXHIBITORS

MICE & FIT tailor made related exhibitors are invited

PROGRAM

10:45 – 11:00
Registration/Opening of workshop
11:00 – 19:00
Individual meetings of Exhibitors & Buyers
Coffee-break
Interactive zones from Sharmol - long-term partner of MOLECULA
19:00–21:00
Evening Coctail
Networking
Lottery