Key communication group
for the Russian B2B travel market
since 2018
We Work to Grow Your Business
We're more than just a workshop. We're a complete ecosystem designed to develop your MICE, VIP and FIT business
KEYRUSSIA MOLECULA Workshop
Annual international workshop for MICE, Event, and FIT professionals, offering tailor-made solutions. Held in Moscow twice a year – in spring and autumn, since 2018
MOLECULA Online
Grow your professional network in Telegram: networking with colleagues, find partners, promote your brand online, and stay up-to-date on travel market news
MOLECULA Spot
Your professional representative for trade shows, workshops, and other marketing events. One-off B2B marketing campaigns for the travel segment: business breakfasts, lunches, dinners, familiarization trips, meetings at the offices of potential clients, and online activities
KEYRUSSIA MOLECULA Workshop
Annual International Workshop for MICE, Event, and FIT Professionals
Here's the key takeaway:
- One-day, in-person meetings with industry leaders
- Individual B2B negotiations in pre-scheduled slots
- Registration and meeting scheduling through the Event Rocks platform
- Evening cocktail and networking
Meet the best in the industry, all in one day
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MICE, FIT, VIP and Event Agencies
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Corporate clients
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Service providers for MICE and FIT, events, offering customized solutions
KEYRUSSIA MOLECULA Workshop
14th edition will take place
April 6, 2026
«Arbat Stars» Hotel and Apartments 5*
- Exhibitors – suppliers with products in relevant segments. Meet new partners
- Result: business contacts and agreements
- References of participants: the KEYRUSSIA MOLECULA Workshop is one of the most effective business events in the Russian MICE & FIT market in terms of actually generating business
"Our attendees come here specifically to do business, and they always succeed"
MOLECULA GROUP
Winner of the Russian Business Travel & MICE Award,
the most prestigious award in the Russian corporate market,
in the nomination
"For the great contribution to the development of Event industry and Business Travel"
the most prestigious award in the Russian corporate market,
in the nomination
"For the great contribution to the development of Event industry and Business Travel"
An ever-growing Telegram group
MOLECULA online
The workshop takes place twice a year, but our professional community is active 24/7, 365 days a year
- What is it?A private Telegram community for MICE and tourism professionals. Here members discuss news, looking for partners, share contacts, and exchange experience
- Why join?📱 Daily networking with industry professionals
🔗 Partner search
📰 Real-time industry news
💼 B2B contacts
🎓 Sharing experience and best practices - Who can join?👨💼MICE, FIT, concierge and Event agencies
🏢 Corporate clients
📝 Service providers for MICE and tailor-made FIT
Join the community of professionals!
MOLECULA Spot
Precise and effective, one-off marketing campaigns specifically designed for the B2B travel sector
We will introduce your brand to the right people in a professional and trustworthy environment, maximizing your impact
We will introduce your brand to the right people in a professional and trustworthy environment, maximizing your impact
Online promotion in Telegram
Business breakfasts, lunches, dinners,
Your Representative at Industry Events and Workshops
Business breakfasts, lunches, dinners,
Your Representative at Industry Events and Workshops
Familiarization trips
Sales meetings organization in the offices of potential clients
Sales meetings organization in the offices of potential clients
We support your business!
MOLECULA Partners
KEYRUSSIA MOLECULA unites strong and reliable partners of the Russian and international market of MICE, FIT and business tourism
Element DMC
Esse of Event Georgia
Laureate of the Russian Business Travel & MICE Award in the nomination "The best organizer of incentive trips in the EAEU countries"
Element DMC - Conferences and board of director
- Creative and non-standard motivation programs
- Author's and theme programs
- Meetings of friends and trips by companies
- Anniversaries and other memorable dates
AzArt DMC
Art of Events Azerbaijan
Laureate of the Russian Business Travel & MICE Award in the nomination "The best organizer of conferences in the EAEU countries"
AzArt DMC - Any format of business events
- Incentive trips
- Theme programs
- Event
- Fully individual travel
- Business travel
ANO "Project Office for the Development of the Event Management Industry"
Long-term partner of MOLECULA
- Organizer of the first Russian Federation industry award in MICE segment
- Marketing projects: "All-Russian MICE Day in Russian regions" (2018-2024), "MICE map of Russia" (2020)
- Unites MICE and Business travel professional
- Long-term partner of the largest Unions, Associations and Organizations in MICE and Business travel
Mediaholding Tourbusiness
Long-term media partner of all events of MOLECULA
Mediaholding Tourbusiness - The leading online and print publication for travel industry professionals since 1997
- Unites more than 10 information, publishing and marketing brands
- The leader in organizing roadshows in the regions of Russia and the CIS countries
- Founder of Russia's first and most prestigious award, the Russian Business Travel & MICE Award
Sharmol
Long-term Event партнер of MOLECULA
- Since 1998 - developing, designing, and organizing sports events, team buildings, sports contests, and fan zones.
- Rental of amusement rides, entertainment and auxiliary equipment, sports equipment for corporate, business, city and private events
Event Rocks
Long-term IT partner of MOLECULA
The leading IT platform for events
Application builder and web platform for events of any complexity
- informing and registration
- scheduling appointments and networking
- feedback and analytics
- branding
A few more words about us
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Since 2018
a leading player in the Russian B2B travel market -
Recognized by the market
awarded the Russian Business Travel & MICE Award -
Experts you can trust
Professional MICE, Event, and FIT tailor-made meetings and proven formats -
We propose
Offering offline workshops, an online platform, special projects, and partnership