Key communication group
for the Russian B2B travel market


since 2018

We Work to Grow Your Business

We're more than just a workshop. We're a complete ecosystem designed to develop your MICE, VIP and FIT business
KEYRUSSIA MOLECULA Workshop
Annual international workshop for MICE, Event, and FIT professionals, offering tailor-made solutions. Held in Moscow twice a year – in spring and autumn, since 2018
MOLECULA Online

Grow your professional network in Telegram: networking with colleagues, find partners, promote your brand online, and stay up-to-date on travel market news
MOLECULA Spot

Your professional representative for trade shows, workshops, and other marketing events. One-off B2B marketing campaigns for the travel segment: business breakfasts, lunches, dinners, familiarization trips, meetings at the offices of potential clients, and online activities

KEYRUSSIA MOLECULA Workshop


Annual International Workshop for MICE, Event, and FIT Professionals


Here's the key takeaway:
  • One-day, in-person meetings with industry leaders
  • Individual B2B negotiations in pre-scheduled slots
  • Registration and meeting scheduling through the Event Rocks platform
  • Evening cocktail and networking

Meet the best in the industry, all in one day

  • MICE, FIT, VIP and Event Agencies

  • Corporate clients

  • Service providers for MICE and FIT, events, offering customized solutions

KEYRUSSIA MOLECULA Workshop

14th edition will take place


April 6, 2026

«Arbat Stars» Hotel and Apartments 5*


  • Exhibitors – suppliers with products in relevant segments. Meet new partners
  • Result: business contacts and agreements
  • References of participants: the KEYRUSSIA MOLECULA Workshop is one of the most effective business events in the Russian MICE & FIT market in terms of actually generating business

"Our attendees come here specifically to do business, and they always succeed"

Learn more
An ever-growing Telegram group

MOLECULA online

The workshop takes place twice a year, but our professional community is active 24/7, 365 days a year
  • What is it?
    A private Telegram community for MICE and tourism professionals. Here members discuss news, looking for partners, share contacts, and exchange experience
  • Why join?
    📱 Daily networking with industry professionals
    🔗 Partner search
    📰 Real-time industry news
    💼 B2B contacts
    🎓 Sharing experience and best practices
  • Who can join?
    👨‍💼MICE, FIT, concierge and Event agencies
    🏢 Corporate clients
    📝 Service providers for MICE and tailor-made FIT

MOLECULA Spot

Precise and effective, one-off marketing campaigns specifically designed for the B2B travel sector

We will introduce your brand to the right people in a professional and trustworthy environment, maximizing your impact

Online promotion in Telegram

Business breakfasts, lunches, dinners,
Your Representative at Industry Events and Workshops

Business breakfasts, lunches, dinners,
Your Representative at Industry Events and Workshops

Familiarization trips

Sales meetings organization in the offices of potential clients

Sales meetings organization in the offices of potential clients

MOLECULA Partners

KEYRUSSIA MOLECULA unites strong and reliable partners of the Russian and international market of MICE, FIT and business tourism

Element DMC
Esse of Event Georgia

Laureate of the Russian Business Travel & MICE Award in the nomination "The best organizer of incentive trips in the EAEU countries"

  • Conferences and board of director
  • Creative and non-standard motivation programs
  • Author's and theme programs
  • Meetings of friends and trips by companies
  • Anniversaries and other memorable dates
Element DMC

AzArt DMC
Art of Events Azerbaijan

Laureate of the Russian Business Travel & MICE Award in the nomination "The best organizer of conferences in the EAEU countries"

  • Any format of business events
  • Incentive trips
  • Theme programs
  • Event
  • Fully individual travel
  • Business travel
AzArt DMC

ANO "Project Office for the Development of the Event Management Industry"

Long-term partner of MOLECULA


  • Organizer of the first Russian Federation industry award in MICE segment
  • Marketing projects: "All-Russian MICE Day in Russian regions" (2018-2024), "MICE map of Russia" (2020)
  • Unites MICE and Business travel professional
  • Long-term partner of the largest Unions, Associations and Organizations in MICE and Business travel
ANO Project office MICE

Mediaholding Tourbusiness

Long-term media partner of all events of MOLECULA

  • The leading online and print publication for travel industry professionals since 1997
  • Unites more than 10 information, publishing and marketing brands
  • The leader in organizing roadshows in the regions of Russia and the CIS countries
  • Founder of Russia's first and most prestigious award, the Russian Business Travel & MICE Award
Mediaholding Tourbusiness

Sharmol

Long-term Event партнер of MOLECULA


  • Since 1998 - developing, designing, and organizing sports events, team buildings, sports contests, and fan zones.
  • Rental of amusement rides, entertainment and auxiliary equipment, sports equipment for corporate, business, city and private events
Sharmol

A few more words about us

  • Since 2018

    a leading player in the Russian B2B travel market
  • Recognized by the market

    awarded the Russian Business Travel & MICE Award
  • Experts you can trust

    Professional MICE, Event, and FIT tailor-made meetings and proven formats
  • We propose

    Offering offline workshops, an online platform, special projects, and partnership

CONTACTS